As a result of legal requirements driven by the novel coronavirus (COVID-19) pandemic, outpatient providers have seen an unprecedented drop in patient volume and demand for healthcare services since mid-March. Demand reduction has varied by specialty; however, most providers have experienced drops of at least 60 percent, with some as high as 100 percent. Now, as states begin to reopen, healthcare providers have a critical window to plan to capture as much pent-up demand as possible. It is yet to be seen how much of this demand will be “captured” versus “destroyed;” however, providers can take proactive steps now to optimize practice economics, cash positions and long-term practice strength.